Monday, May 14, 2012

Looking for past webinars offered through the Social Media Boot Camp for New York Area Synagogues?  Check them out here:


Webinar Series 2011-2012

The Synagogue as a Networked Nonprofit
October 26, 2011
Given shifts in society, culture and technology, successful organizations are evolving the ways they work to be more nimble, efficient and social.  oin us to learn about the principles outlined in Beth Kanter and Allison Fine’s book The Networked Nonprofit, and to explore case studies of organizations making this shift, from synagogues to local and national nonprofits.
Webinar recording: http://bit.ly/nysyn-netnon

The Skills and Mindset of a Successful Community Weaver
November 17, 2011 
Every synagogue seeks to build community among its members and beyond.  A rich and successful community leads to achieving all other aspects of a synagogue’s mission and goals, from education to tikkun olam, membership dues and event participation.  Join us to learn about the value of community weaving, the attributes of a successful community weaver, why both staff and board members need to be involved, and why your congregation needs to be in the business of weaving.
Webinar recording: http://bit.ly/nysyn-netweave

Staffing Beyond the Accidental Techie
January 11, 2012 
Oftentimes, congregations find someone on staff who’s good with technology, or at least likes to play around and can help out others. This is what we call the “accidental techie”.  They weren’t hired to do this, but have fallen into it. Join us to discuss staffing needs, how to evolve to the right place, and how everyone should have at least some role.
Webinar recording: http://bit.ly/nysyn-staffing

Social Giving
February 9, 2012 
How and why is the rise of social media affecting philanthropic giving?  oin us to learn about the tools, strategies, and opportunities of social media based fundraising, and learn from interesting case studies in the field.
Webinar recording: http://bit.ly/nysyn-giving

Social Media for Jewish Learning: The Social Sermon
March 14, 2012 
Let’s consider 2 common functions of a synagogue:  Jewish learning, and Shabbat services. Join us to learn about The Social Sermon and explore how rabbis and educators can put blogs, Facebook and Twitter to use in some creative ways to discuss the weekly Torah portion and build relationships, participation and engagement in your congregation online and in person.
Webinar recording: http://bit.ly/nysyn-sermon

Return on Engagement: Measure the Impact of Your Socializing
May 17, 2012
ROI ROI ROI.  We’re always hearing about the return on investment of time, energy and dollars.  How do you measure what something is worth?  Reflecting back on our previous 5 topics, we’ll look at how to measure engagement, why it’s essential for your success, and how focusing on it can be the key for evolving your synagogue to thrive in the networked age.
Webinar recording: http://bit.ly/nysyn-roe

Webinar Series 2010-2011

Foundations of Social Media for Synagogues
October 7, 2010
How social media is different than other media, and how the social media age is changing the way people communicate, collaborate, and allocate their time and attention.

Facebook Strategies for Synagogues
November 18, 2010
Learn what Facebook is good for, and how to make the most of it, including case studies from several synagogues that are doing it well.
Webinar recording: http://bit.ly/nysyn-facebook

Tweet Yourself Right: Twitter Strategies for Synagogues
January 13, 2011
Learn why this mobile, succinct tool is changing the media landscape, and how you can best use it in your work.
Webinar recording: http://bit.ly/nysyn-twitter

Leadership in the Digital Age
February 17, 2011
Learn how to implement new approaches - online and offline - for success in today’s networked and bottom-up empowered world.
Webinar recording: http://bit.ly/nysyn-leadership

Foursquare and Geolocation Services
March 24, 2011
How can you use these tools to build relationships and leverage the networks of your community members?
Webinar recording: http://bit.ly/nysyn-geo

Social Media Staffing and Policies
May 12, 2011
Learn how to develop your organization's social media culture and guidelines to increase efficacy, reduce anxiety, and avoid conflict.
Webinar recording: http://bit.ly/nysyn-policy

Thursday, March 15, 2012

Social Sermon

Let’s consider 2 common functions of a synagogue: Jewish learning, and Shabbat services. In both cases, the dynamic is based on a hierarchical model, rather than a networked one: A teacher at the front of the class, and the rabbi talking to the congregation from behind a podium. Let’s consider how social media tools can help us evolve these dynamics to create conversation, support collaboration, and engage more voices in our community. Join us to learn about The Social Sermon and explore how rabbis and educators can put blogs, Facebook and Twitter to use in some creative ways to discuss the weekly Torah portion and build relationships, participation and engagement in your congregation online and in person.

Click here to access our recorded webinar, Social Sermon, with Lisa Colton and guest expert, Rabbi David Levy, March 14, 2012.

Social Sermon - NY Social Media Boot Camp
View more PowerPoint from Darim Online

Resources

Social Sermon, part 1 - about the concept
Social Sermon, part 2 - ideas for getting started

"Rabbi Taps Into Social Media to Write New Kind of Sermon" article about Rabbi David Levy and his congregation in New Jersey Jewish News

Rabbi David Levy on Twitter

Rabbi Lisa Levenberg "six words" social sermon

Rabbi David Paskin, "World Wide Reb... Talking Torah" on Google Hangout

Darim is Coming to Your Area - Join Us!

Darim Online is hosting 2 hands on workshops to help people learn the basics of Facebook and Twitter.  In Westchester April 23rd in the morning, and on Long Island May 15th in the afternoon/early evening. Totally free, thanks to support from UJA Federation of New York. This is a great opportunity for any staff and/or lay leaders from your congregation who need a little handholding to get going on these useful platforms.  We'll provide support to set up an account if you need, and then a 90 minute "not too fast" tour through the basics of Facebook, and another 90 minutes for Twitter.  Come to one or both parts.  Light food provided.

More details and registration here.

Thursday, February 16, 2012

Social Giving

How and why is the rise of social media affecting philanthropic giving? While the fundamentals of development haven’t changed significantly, the ways you go about storytelling, generating enthusiasm and motivating donors has been turned upside down in the last few years. Accordingly, as a networked nonprofit your approach to marketing a fundraising campaign needs to evolve as well. Learn about the tools, strategies, and opportunities of social media based fundraising, and learn from interesting case studies in the field.

Click here to access our recorded webinar, Social Giving, with Lisa Colton, February 9, 2012.
  
Social giving
View more PowerPoint from Darim Online

Resources

Campaign Examples
Movember
Epic Change


Tools
Crowdrise
Kickstarter
Razoo
FirstGiving
Causes
DonorsChoose

Data and Research
Network For Good "Evolution of the Online Donor" infographic:

Two Blackbaud studies:
Multi-Channel Giving
The Power of Social Fundraising and Friends Asking Friends [INFOGRAPHIC]

Causes on Facebook
Connecting your cause to your Facebook Page

Upcoming Webinars in the Series (1-2pm ET)

February 9:  Social Giving
March 14:  Social Media for Jewish Learning: The Social Sermon
May 17:   Return on Engagement: Measuring the Impact of Your Socializing

Participants will receive login information in advance of each webinar.  Click here for details.  

Tuesday, January 17, 2012

Staffing Beyond the Accidental Techie

Oftentimes, congregations find someone on staff who’s good with technology, or at least likes to play around and can help out others. Sometimes this is an educator or preschool director, sometimes it’s the youngest person on staff, sometimes it’s the rabbi! This is what we call the “accidental techie”. They weren’t hired to do this, but have fallen into it. As your congregation is beginning to participate in social media, who has stepped up to lead the effort? Is that position really the one that should have this responsibility? Is that the best way for them to spend their time? And how is everyone on staff empowered to use today’s tools to do their work (like they do with email and the telephone)? Join us to discuss staffing needs, how to evolve to the right place, and how everyone should have at least some role.


Click here to access our recorded webinar, Staffing Beyond the Accidental Techie, with Lisa Colton, January 11, 2012.

Resources

Darim Online and Idealware's Social Media Policy Workbook, (due out Summer 2012)

Measuring the Networked Nonprofit: Using Data To Make Decisions for Social Change, book by Beth Kanter and KD Payne (forthcoming)

NTEN's 2012 Nonprofit Technology Network Conference in San Francisco, April 3-5, 2012

Upcoming Webinars in the Series (1-2pm ET)

January 11:  Staffing Beyond the Accidental Techie
February 9:  Social Giving
March 14:  Social Media for Jewish Learning: The Social Sermon
May 17:   Return on Engagement: Measuring the Impact of Your Socializing

Participants will receive login information in advance of each webinar.  Click here for details.

Friday, November 18, 2011

The Skills and Mindset of a Successful Community Weaver

Every synagogue seeks to build community among its members and beyond. A rich and successful community leads to achieving all other aspects of a synagogue’s mission and goals, from education to tikkun olam, membership dues and event participation. One of the most important functions of leadership is to weave and support this community. Today, these responsibilities are often embedded in positions with titles like “Program Director” and “Membership Coordinator”. Join us to learn about the value of community weaving, the attributes of a successful community weaver, why both staff and board members need to be involved, and why your congregation can’t afford to not be weaving.

Click here to access our recorded webinar, The Skills and Mindset of a Successful Community Weaver, with Lisa Colton, November 17, 2011.

The Skills & Mindset of a Successful Community Weaver
View more presentations from Darim Online

Resources

Funder’s Need to Develop a ‘Network Mindset’ - post by Adene Sacks, eJewishPhilanthropy
The Redcoats are Coming – and Hope Out of Boulder - post by Andrea Spokolny, eJewishPhilanthropy
Schusterman Foundation Networks blog
Network Weaver June Holley blog and her upcoming book on Network Weavers
History (And Future) of Jewish Networks video
Beth Kanter's blog
Chris Brogan's blog
Job descriptions via Chris Brogan
Essential Skills of a Community Manager
On Managing a Community
Twitter chat on Jewish networking: #jnets
Related Darim webinar: The Synagogue as a Networked Nonprofit

Upcoming Webinars in the Series (1-2pm ET)

January 11:  Staffing Beyond the Accidental Techie
February 9:  Social Giving
March 14:  Social Media for Jewish Learning: The Social Sermon
May 17:   Return on Engagement: Measuring the Impact of Your Socializing

Participants will receive login information in advance of each webinar.  Click here for details.
 

Tuesday, November 1, 2011

The Synagogue as a Networked Nonprofit

Thanks to an ongoing collaboration between Darim Online and SYNERGY: UJA-Federation of New York and Synagogues Together, we're pleased to bring you the next series in our Social Media Boot Camp for New York area synagogues.

Last year's series focused on the uses of specific social media tools, such as Facebook and Twitter.  This year, we'll be focusing on the implications of these tools -- and their impact on society and business -- for evolving your congregation for success in the networked age.  Our 6 webinars will focus on strategy, staffing and leadership as they pertain to the mission, function and sustainability of synagogues, inspired by Beth Kanter and Allison Fine's excellent work in their book, The Networked Nonprofit.

In the first in our new 6 part series,  we explore the synagogue and its complex leadership roles through the framework of a networked nonprofit.

Given shifts in society, culture and technology, successful organizations are evolving the ways they work to be more nimble, efficient and social. The synagogue's origins are as a network -- a group of people in a similar area who have similar observances, needs, values, and goals. Thus, today's empowered culture is a great opportunity to realign the synagogue's work with its origins, and to help the organization function more successfully in our networked age.

Learn about the principles outlined in Beth Kanter and Allison Fine's book The Networked Nonprofit, and explore case studies of organizations making this shift, from synagogues to local and national nonprofits. This webinar sets the stage for the next 5 in the series, and will inspire you to think differently about your work.  Click here to access our recorded webinar, The Synagogue as a Networked Nonprofit, with Lisa Colton, October 26, 2011.

Resources

The Networked Nonprofit by Beth Kanter and Allison Fine
Darim's Facebook discussion group about the Networked Nonprofit and implications for Jewish organizations - join us!
Indianapolis Museum of Art Dashboard

Be sure to check out this upcoming workshop, Synagogue Seminar: Brandraising Jewishly on November 9, 9am-12pm organized by UJA-Federation of New York and co-sponsored by the Metropolitan Association for Synagogue Executives.  Featuring our colleagues at BigDuck, this seminar is targeted for synagogue executive directors, clergy, and other leaders and professionals who are responsible for synagogue communication and outreach

Upcoming Webinars in the Series (1-2pm ET)

November 17:  The Skills and Mindset of a Successful Community Weaver
January 11:  Staffing Beyond the Accidental Techie
February 9:  Social Giving
March 14:  Social Media for Jewish Learning: The Social Sermon
May 17:   Return on Engagement: Measuring the Impact of Your Socializing

Participants will receive login information in advance of each webinar.  Click here for details.

Special Offers for Participating Congregations

Interested in more? We are pleased to offer special rates for participating congregations who would like to take advantage of coaching opportunities with Darim Online.  Like what you're learning? Please consider joining Darim Online at our special UJA-Fed synagogue rate.  Details can be found here.

Thank you to UJA Federation of New York for providing generous funding to support this webinar series for NY area congregations.  This webinar series is open to all staff and lay leadership from synagogues in the UJA Federation of New York catchment area. 


Wednesday, May 18, 2011

Social Media Staffing and Policies for NYC Area Synagogues

Who updates your Facebook Page? Can staff be friends with members or donors on Facebook? What voice on Twitter is too casual? Learn how to develop your organization's social media culture and guidelines to increase efficacy, reduce anxiety, and avoid conflict. We also explore case studies from small nonprofits and large corporations to inform your work.  Click here to access our webinar on social media staffing and policies.

Resources 

American Red Cross Social Media Strategies Handbook
AVI CHAI Gets Social, post by Allison Fine\
Beth Kanter's postings on social media policies
Bread for the World's social media policy, post on socialmedia.biz
PolicyTool, boilerplate social media policy generator
Social Media Governance: Database of Social Media Policies, 100+ samples
10 Must Haves for Your Social Media Policy by Mashable